✦ Case Study • 2026 • Web Design & Brand Identity

STUDIO BOŻENA

Brand Identity • Minimalist Web Design • In-Salon POS System
View Live Website
https://studio-bozena.pl
Studio Bożena Hair Salon: Interactive Web Platform Showcase

From handwritten price lists
to an authoritative digital presence

PROBLEM

Studio Bożena possessed decades of craft mastery and a loyal clientele, but suffered from an outdated, fragmented brand image. Loose paper price sheets, the absence of clear hair-length categories, and zero online presence created hesitation for prospective clients and blocked acquisition of younger customer segments.

B
SOLUTION

We developed a complete 360° visual identity: from an elegant calligraphic logotype to modular POS service boards, custom staff apparel, and a high-converting minimalist website. The platform was built with immediate booking conversion in mind, featuring direct click-to-call, embedded Google Maps navigation, and transparent service tiered pricing.

01 • LOGO & BRAND MARK
ItallianoROB • Primary Logotype
Style Calligraphic, refined Italian elegance
Application Brand identity, logotype, monogram
Category Formal Script / Calligraphy
02 • WEB DISPLAY FONT

Playball

Web Headline Script
Style Fluid, modern, display-optimized
Application Website section headers, banners
Category Stylized Script / Display
03 • BODY & INTERFACE FONT

Plus Jakarta Sans

UI & Pricing Architecture
Designer Tokotype (Gumpita Rahayu)
Application Price lists, service details, navigation
Category Geometric Humanist Sans

Deep Noir

#0E0E12 • Elegant foundation and salon backdrop

Warm Hair Gold

#C5A880 • Warm artisanal haircutting accent

Blonde Sand

#E5D5C0 • Softening secondary tone

Pure Light

#F8F8FA • High-contrast typographical white
03 • Physical Collateral & Mockups

Cohesive identity in salon

A complete physical collateral ecosystem: from staff uniforms and modular pricing boards to gift vouchers and retail packaging bags.

Studio Bożena Hair Salon: Primary Logotype Architecture and Geometry
Logotype Architecture Brand Guidelines • Primary Mark
Studio Bożena Hair Salon: Logotype Variations and Colorways
Logotype Variations & Formats Identity • Colorways
Studio Bożena Hair Salon: Custom staff apparel and branded t-shirts
Staff Uniform T-Shirt Apparel • Uniforms
Studio Bożena Hair Salon: Business cards and client loyalty cards
Business Cards Print • Stationery
Studio Bożena Hair Salon: POS Board: Short Hair
POS Board • Short Hair Pricing Display • Salon Interior
Studio Bożena Hair Salon: POS Board: Long Hair
POS Board • Long Hair Pricing Display • Salon Interior
Studio Bożena Hair Salon: POS Board: Extra Services
POS Board • Extra Services Pricing Display • Treatments
Studio Bożena Hair Salon: Gift voucher certificate
Gift Voucher Certificate Stationery • Gift Card
Studio Bożena Hair Salon: Branded paper bags: Studio view
Branded Paper Bags • Studio Packaging • Retail
Studio Bożena Hair Salon: Branded paper bags: Outdoor view
Branded Paper Bags • Outdoor Packaging • Display
04 • Digital Architecture

Minimalist, conversion-driven web platform

Built as an agile single-page experience optimized for mobile screens. Clients browsing on smartphones instantly access tiered hair-length pricing, past hair transformations, and a direct click-to-call booking trigger.

01 / CONVERSION

One-Tap Booking (Click-to-Call)

The primary call-to-action dials the salon reception directly, minimizing the reservation journey to under 2 seconds.

02 / ARCHITECTURE

Tiered Hair-Length Pricing

Clear categorization across short, medium, and long hair alongside specialized treatments (sombre, keratin, permanent waves).

03 / LOCALIZATION

Google Maps Navigation

Live interactive maps embed with exact coordinates in Gdynia (ul. Stanisława Dąbka 232) and working business hours.

View Live Website ↗
05 • Commercial Impact

Measurable local business value

01 / TRANSPARENCY

Zero Price Anxiety

Clients know their expected cost upfront according to their hair length, eliminating uncertainty and boosting booking confidence.

02 / PRESTIGE

Premium Salon Aesthetic

Custom staff uniforms, architectural signage, and a sleek web presence substantially increase perceived service quality.

03 / ACCESSIBILITY

Instant Mobile Reach

The site loads under 1 second on mobile networks, turning casual local searchers into booked appointments with zero friction.